SEO and SEM
SEM (Search Engine Marketing) is used for the promotion of website through Search Engine Result Page (SERP), while to optimize the search result of your webpage or website, SEO (Search Engine Optimization) is used.
Search engine optimization or SEO is a process of keep changing the position of a web page or website in a search engine results by using keywords or phrases. Two types of SEO are:
Various SEO techniques are used to promote a website on internet so that the business or online sales should be increased. SEO is the most important part of the website to get it ranked higher in Search Engine Result Pages (SERP). As Google is the biggest search engine which is used to search online, so SEO or SEM as per Google webmasters guidelines is done to drive more and more organic traffic to the targeted website.
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